Editor’s note: From time to time, we’ll publish brief questions and answers posed to Peter (PM) by franchisees (F). Here’s the first in the series.
F: Is there any difference in how our learning centers are performing compared to say, a year ago?
PM: We are very pleased with how learning centers are growing from year to year. Our most closely watched number is Average Learning Center Monthly Revenue. We look at “All Centers” and “Top 10%”. These numbers are measured quarterly and annually. Our most recent measurement is for the 1st Quarter of 2011. This shows All Center Average Monthly Revenue at $11,020. This compares to $9,435 average per month for the same period in 2010 – an increase of 16.8%.
Our 1st Quarter result for 2011 shows Top 10% Center Average Monthly Revenue at $28,440. This compares to $24,868 average per month for the same period in 2010 – an increase of 14.83%.
Except for occasional and exceptional “outliers” we really do count all centers in the All Center number. This means that more than 50 centers that are less than a year old are included — even if they have only been operating for one full month. This reduces the “All Center” number. The reason that we use the number is because it is a stable and conservative indicator. It is a good way to measure if we are all getting better at what we do.
FYI the average annual revenue of the top 25% of centers that were open all 12 months of 2010 is $232,573. These centers had all opened on or before December 31, 2009.
Send your questions for Peter Markovitz to email@example.com  with the subject line PM Quick Question.
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