** The Marketing Department is excited to announce that the November Marketing Calendar and associated seasonal marketing materials are now available on Download Depot! **
The fall semester’s picking up speed, report cards have been sent home, and the holidays will be here before you know it. We continue to encourage parents to be proactive, check in, … and find out whether their child is on pace for math success.
Follow this month’s marketing plan for the U.S. [1] or Canada [2] to boost your efforts and stay on top of your goals and objectives.
Fall Campaign: On Pace
[3]
Parents are encouraged to sit with their child for a quick math checkup and are reminded that whether their child is falling behind, performing at grade level, or eager for additional challenges, Mathnasium is here to help them reach their goals!
The following On Pace materials are available on Download Depot [4] (U.S. and Canadian options available):
Digital:
Social Media: Facebook advertising guidelines [5] and graphics [6]; seasonal cover photos and graphics for Facebook [7], Twitter [8], Google+ [9], and Instagram [10]
Microsite Banner [11]
November consumer and teacher emails (Constant Contact [12])
Print:
Print Ads: Full- [13], Half- [14], and Quarter-Page [15]
Direct Mail [16] and EDDM (large [17] and small [18])
In-Center Flyer (refreshed messaging for November [19], Thanksgiving focus for U.S. [20])
Teacher Flyer (refreshed messaging for November [21], Thanksgiving focus for U.S. [22])
NEW:
Mathnasium + Parent Leaders Brochure!
[23]If PTOs, PTSAs, and other (non-PTA) variants of parent leader groups rule the roost in your school district, a Mathnasium + Parent Leaders brochure [24] is now available to support your outreach efforts!
Sales & Marketing Spotlight: School Outreach!
[25]Franchisee Karen Jackson’s school outreach best practices and tactics (as posted on Mathnasium Matters here [26] and here [27]) are now available in a single document [28] for easy reference.
Vertical Banners—Lightbulb Campaign!
[29]Spruce up your Center’s exterior and make the most of your location’s physical visibility with these vertical Lightbulb campaign banners [30].
Customizable Special Offer Coupons!
[31]From Free Trial to Free Reward and all points in between, our customizable special offer coupons [32] give you leeway to call the shots messaging-wise as you entice potential customers to come to Mathnasium.
TriMathlon T-Shirts!
[33]Hosting a TriMathlon? Spread some TriMathLOVE throughout your community with our 2016 TriMathlon T-shirts [34].
Refreshed Press Release Templates—including a new template to highlight awards and accolades you’ve received!
[35]Use press releases to tell your Mathnasium story! We’ve spruced up many of the press release templates [36] on Download Depot with up-to-date messaging and boilerplate. Also available: a new template to announce community awards and other recognition you’ve received. Please reference the Generate Awareness: Engage in Public Relations microsystem in the Operations Manual [37] for media outreach steps.
IN THE SPOTLIGHT:
U.S. Centers: November Holidays—Thanksgiving and Veterans Day!
[38]“Gratitude” is November’s buzzword as we celebrate Thanksgiving and recognize the contributions of those with prior military service on Veterans Day! We’ve incorporated Thanksgiving messaging into November consumer and teacher emails, as well as the in-center and teacher flyers. Social media graphics for both Thanksgiving [39] and Veterans Day [40] are also available.
Be Visible:
- Update your microsite [41]: current hours of operation, offers, seasonal banner, free trial special offer, etc.
- Leverage social media to drive leads to your microsite.
- Also, feel free to share articles on the Mathnasium Number Sense Blog [42] on your social media pages!
Reach Out to Potential Customers:
- Post referral flyers and distribute referral cards to interested parents.
- Partner with Schools: Head over to Download Depot for tons of best practices resources for PTA outreach [43] (most are applicable for building relationships with all variants of parent leader groups). Mathnasium + PTA [44] and Mathnasium + Parent Leaders [24] marketing materials are also available.
- Reach Out to Classroom Teachers: Show support: Visit the schools in your territory and hand-deliver the teacher flyer, placing it into their mailboxes yourself. If your local schools aren’t receptive to in-person visits, send a quick teacher email [12] to all teachers.
- Engage in Public Relations: When warranted, customize and send out press releases based on our templates to local media contacts.
- Optional—Host a TriMathlon: Recommended for experienced Franchisees only (> 1 year in business).
- November 5 and 6 are fast approaching, and TriMathlon weekend will be here before you know it! In the month leading up to TriMathlon, make a strong push for student participation and community awareness by reaching out to your contacts.
- Fine-tune event logistics: Gather your staff and volunteers for a TriMathlon meeting shortly before your event to ensure everyone’s on the same page regarding roles and responsibilities.
- Please reference your TriMathlon weekly emails and the TriMathlon Guide [45] for additional guidelines and tips.
Create the Opportunity to Enroll:
- Send targeted November parent mass emails [12] by November 5 and remind current, potential, and inactive customers that Mathnasium is here to help, regardless of their child’s math goals. Customize and send out the October/November 2016 Newsflash [12] newsletter template.
- Bring in your report card for a high five and a fun reward! In lieu of our monthly promo, families are encouraged to bring their child’s most recent report card into the Center to receive one of the reward options below. Drive local engagement by promoting across social media.
- Leads/inactive customers bring in their report cards for a fun prize (something from your rewards cabinet, Mathnasium gear, or gift cards).
- Current students receive (at your discretion) extra punches on their punch cards or a fully completed punch card!
Featured Marketing Materials—all available on Download Depot!
[3]Late Fall Campaign: On Pace [4]
[46]Mathnasium + PTA [44]
[47]TriMathlon 2016 [48]
[49]Lightbulb Campaign [50]
2 Comments To "November 2016 Marketing Calendar Now Available!"
#1 Comment By Amber Foos On November 1, 2016 @ 1:48 pm
The “In-Center” flyers have the same body of text as the “Teacher” flyers (both U.S. versions). It mentions being great educators and empowering their students – this doesn’t work for something to hand out to parents and leads as they come into my center. Since we aren’t allowed to edit the body of flyers (something I find very difficult to deal with at times) can somebody please fix this and update the flyers on Download Depot.
#2 Comment By Mathnasium Matters On November 1, 2016 @ 3:14 pm
Great catch, Amber! The in-center flyer has been updated with the appropriate copy.