** The Marketing Department is excited to announce that the February Marketing Calendar and associated seasonal marketing materials are now available on Download Depot! **
In February, we’re celebrating our love of math all month for Valentine’s Day … while laying some serious groundwork for a successful summer 2017! We’ve spruced up the format of this month’s marketing plan [1] to reflect this dual focus—follow it to boost your efforts and stay on top of your goals and objectives.
In the Spotlight:
Prepare for Summer!
[2]Parents will soon start reaching out to you about summer programs—now is the time to start preparing for summer! Solidify your summer program offerings (pricing structure, hours, etc.) and pick one summer marketing campaign (Download Depot) [3] for consistency. Boost visibility by pinpointing marketing opportunities in your community (summer camp fairs, summer issues of local newspapers/parent magazines, etc.) and getting involved. Ensure that you meet print deadlines by sending your summer print ads to targeted publications and design files for summer posters, banners, etc., to the printer in time for display in late February/early March.
Valentine’s Day—“Love of Math”
[4]“Love of Math” Press Release
Share your Mathnasium story with your local media with our customizable press release templates! Our Love of Math press release template [5] is full of tips to help parents facilitate learning opportunities that encourage their kids to appreciate and love math. Please reference the Generate Awareness: Engage in Public Relations microsystem in the Operations Manual [6] for media outreach steps.
Lead-Generation Promo: “Declare Your Love for Math!” Math Valentines!
This month, we’re encouraging parents to help their kids unleash their creativity, express their love of math, and come to Mathnasium for more inspiration! Our “Declare Your Love for Math!” promo features customizable math valentine templates (available on the Number Sense Blog). Kids use the templates to write/draw/paint about why they love math and bring their finished masterpieces to Mathnasium for a fun reward or extra punches on their punch cards. Note: Promo links go live on February 1, 2017.
Valentine’s Day Digital Graphics!
Celebrate your love of math with your customers with the following seasonal materials:
Consumer Emails [7]
Social Media: Facebook [8], Twitter [9], and Google+ [10] Cover Photos; Instagram Graphic [11]
Seasonal Facebook Advertising Headlines [12] and Images [13]
Use these supplementary seasonal materials to complement our full set of year-round Lightbulb Campaign [14] marketing materials … all available on Download Depot!
Be Visible:
- Update your microsite [15]: List current hours of operation, offers, Lightbulb Campaign banner [15], free trial special offer, etc.
- Increase Center appeal: Consider trading existing branded storefront décor with alternatives. Freshen up your Center’s interior by replacing peeling wall art, attending to furnishings in disrepair, cleaning carpets, etc.
- Leverage social media to drive leads to your microsite.
- Also, feel free to share articles from the Mathnasium Number Sense Blog [16] on your social media pages!
Reach Out to Potential Customers:
- Partner with schools: Schedule in-person meetings with school counselors or curriculum specialists at your local schools to understand their initiatives, goals, and needs. At this time of year, finishing the year strong and receiving adequate test prep (state and college entrance standardized tests, finals, etc.) are top of mind. Before the meeting, do your research—visit school websites, read school newspapers, research the school’s latest test scores, and review the PTA/PTO calendar for outreach opportunities. Please refer to the best practices resources for PTA outreach [17] on Download Depot (most are applicable for building relationships with all variants of parent leader groups). Mathnasium + PTA [18], STEM + Families [19], and Mathnasium + Parent Leaders [20] marketing materials are also available.
- Reach out to classroom teachers: Visit the schools in your territory and hand-deliver the Teacher Flyer [21], placing it into their mailboxes yourself. If your local schools aren’t receptive to in-person visits, send a quick Teacher Email [7] to all teachers.
- Engage in public relations: Customize our “Love of Math” Press Release [5] and send it out to your press contacts.
Create the Opportunity to Enroll:
- Send targeted February parent mass emails [7] by February 5 and remind current, potential, and inactive customers that Mathnasium is here to help kids succeed by encouraging them to love and appreciate math. Customize and send out the February 2017 Newsflash [7] newsletter template.
- “Declare Your Love for Math!” Math Valentines promo: Drive local engagement by promoting across social media.
- Leads/inactive customers bring in their completed valentines for a fun prize (something from your rewards cabinet, Mathnasium gear, or gift cards).
- Current students receive (at your discretion) extra punches on their punch cards or a fully completed punch card!
Featured Marketing Materials—all available on Download Depot [22]!
[23]
2 Comments To "February 2017 Marketing Calendar Now Available!"
#1 Comment By Josh Klarmann On February 9, 2017 @ 11:56 am
Really liked the valentines sign, but it said pi is natural and irrational, so I can’t use it.
#2 Comment By Holly Lee On February 9, 2017 @ 4:30 pm
I love that the summer materials have been published so early, but I do not see any new summer graphics. For those of us who have been doing this for many years (11+ for us), some of the seasonal campaign graphics get over used and fresh campaigns and materials are great for each major seasonal changeover (summer and back to school/fall ). The beach and baseball one have probably been used for a few years by most centers and something newer would be great. Can we expect to see any new summer campaign materials this year? Thanks so much, we appreciate all you do!