In order to help you communicate with your prospects and customers, the Marketing Department provides professionally designed, easy-to-use email templates. We’re here to help you make the most of them!
When you log into your Constant Contact account, you’ll find the latest templates created by the Marketing Department:
- Separate templates for Prospects, Current Customers, Inactive Customers, and Teacher Outreach
- A Monthly Newsletter, featuring new content every month
Monthly Newsletter Template
The Monthly Newsletter Template is fully customizable and is a great method to recruit and close leads, retain current customers, stay top-of-mind with teachers, and incentivize lapsed customers. Because it’s a Constant Contact template, you can send an email blast to any of these target segments—or all of them at once.
We encourage the use of the graphics and blog stories we’ve provided, but you’ll definitely want to change the introductory text and the social media links to reflect your specific center location and your message. You can even add pictures of kids and Instructors from your center, so long as you have a signed model release.
To change the text at the top (“News & Updates”), just click on the headline/text and use the WYSIWYG (“What You See Is What You Get”) editor to make changes. It’s super easy. Just make sure any new or changed text is consistent with the existing font.
You can customize this area to:
- Update readers on cool things happening in your center, such as game nights or contests
- Include information about school breaks and/or center hours
- Promote future in-center events or upcoming Math Nights
- Offer a free assessment, referral bonus, or other call to action (CTA)
How to Change the Social Media Links
By default, the social media icons at the bottom link to Home Office accounts, but you can make these links point to your channels. Simply double-click on any of the social media icons, and the WYSIWYG editor that slides in from the left side of the screen allows you to change the URLs to your own center’s Facebook, Twitter, or Instagram account easily. Done and done!
Create Engaging Subject Lines and Preheaders
A good subject line is the key to getting people to open your email. Hubspot has a terrific blog post, How to Write Catchy Email Subject Lines: 19 Tips [1], which concisely lists best practices for creating compelling subject lines. This post is truly worth the short time it takes to read it.
Once you’ve launched an email campaign, click on “Reporting” at the top of your Constant Contact page to view its statistics. This will help you to make adjustments to improve the performance of your subject lines and preheaders and to increase open and click-through rates [2].
Please use the templates we’re providing to keep in contact with your unconverted leads, strengthen your relationship with current customers, and build mindshare with teachers and influencers on your email lists!
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